Team

Operators who build the systems.

xternal AI is led by operators from applied AI, digital media, ad tech, sports, email, and enterprise systems. The work is grounded in production experience, not abstract transformation decks.

Built from the operating floor

Nate Fair

Digital media and ad tech operator with 15+ years of experience. Built Adwave to $100M+ annual ad spend on Facebook, co-owned Candlestick Publishing, joined Revcontent early, and built AXIOM, a production autonomous AI platform on distributed GPU infrastructure.

AI Platforms
Ad Tech
Media Ops
Executive Leadership

Applied AI & Systems Architecture

Rūdolfs Heimanis

Technical Lead for Applied AI at News Corp, building AI-augmented journalism tools across major publications. Former CTO at dfsPro, senior engineer at Mollie, startup tech lead, and co-founder of boutique software consultancy InVanilla.

Applied AI
News & Media
Fintech
System Architecture